5 ways to make your LinkedIn profile

1. Optimise Your Headline

Your headline is the first thing people see, so make it catchy and clear. Go beyond just your job title—add keywords or describe what you do. For example:

• “Marketing Strategist | Helping Businesses Thrive with Data-Driven Campaigns”
• “Web Designer | Creating User-Friendly, High-Converting Websites”

2. Use a Professional and Approachable Profile Photo

Your photo should reflect your personality and professionalism. Choose one with good lighting, a clean background, and a friendly smile. Avoid selfies or overly casual shots.

3. Craft a Compelling ‘About’ Section

Tell your story in a conversational yet professional tone. Highlight your expertise, career achievements, and what drives you. End with a call to action, like encouraging readers to connect with you or check out your portfolio.

Example:
“As a digital marketing specialist with 10+ years of experience, I thrive on helping businesses grow online. From SEO to email campaigns, I’ve built strategies that deliver measurable results. Let’s connect if you want to collaborate or learn more about my work!”

4. Showcase Your Work and Achievements

Use the ‘Featured’ section to display examples of your work—articles, projects, presentations, or videos. Add measurable results in your experience section to demonstrate your impact. For instance:

• “Increased website traffic by 45% in 6 months through a targeted SEO strategy.”

5. Engage with Your Network

Post valuable content, comment on industry-related posts, and join groups in your field. Sharing insights or achievements regularly will keep you visible and position you as a thought leader.

✨ Bonus Tip: Make sure your LinkedIn URL is customised (e.g., linkedin.com/in/yourname) to look more professional and easier to share.